What is the first thing you consider when planning a marketing campaign?
- The target audience
- A great creative concept
- The tone of voice
- The cost of producing the campaign collateral and delivering it to the audience
- Or, all of the above?
Eve Morris, London. An established, results driven consumer strategy expert with 15+ years broad multichannel experience of through the line brand, strategy, planning, implementation and performance management of £multi million marketing budgets. A creative thinker with strong opinions on how businesses interact with consumers and communities.
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